FRUIT ATTRACTION 2020 will celebrate its 12th edition in virtual format

On September 1, the FRUIT ATTRACTION Organizing Committee met and concluded that, due to the health crisis caused by COVID-19, The 12th edition of the International Fair of the Fruit and Vegetable Sector will be held exclusively in format on-line.

For this, the innovative intelligent platform has been implemented FRUIT ATTRACTION LIVEConnect, which has the objective of becoming the largest professional network and global community specialized in the fruit and vegetable sector. The next in-person edition of FRUIT ATTRACTION, organized by IFEMA and FEPEX, will be held from October 5 to 7, 2021.

BIOVEGEN participation in FRUIT ATTRACTION

BIOVEGEN has actively participated in the last 5 editions of Fruit Attraction through different actions and has increased its presence at the fair year after year.

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For the 2020 edition, BIOVEGEN had agreed with the organizers to enhance the presence of the agrobiotechnology sector through different activities within the BIOTECH ATTRACTION umbrella:

• BIOVEGEN “BIOTECH ATTRACTION” Conference
• Agrobio stand area/innovation hub
• Activities of partnering and B2B meetings
• Etc.

As a result of the current situation, BIOVEGEN adapts its participation in FRUIT ATTRACION and will develop various activities aimed at promoting technological innovation and business opportunities for its associates.

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FRUIT ATTRACTION

The International Fair of the Fruit and Vegetable Sector is a reference event at an international level that brings together a large part of the producer, marketer and auxiliary industry in the field of horticultural and fruit production. The event, which showcases technological developments and innovations related to the sector, was attended by more than 2,000 exhibiting companies and more than 95,000 professional participants from 140 countries in the 2019 edition.