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BIOTECH ATTRACTION returns as a strategic bet of FRUIT ATTRACTION 2024

BIOVEGEN will once again have an important presence during the Fruit Attraction 2024 Fair, which will take place in the 10 pavilions of IFEMA Madrid on October 8, 9 and 10, 2024. International Fair of the Fruit and Vegetable Sector “Fruit Attraction” It is an international reference event that brings together a large part of the producing, marketing and auxiliary industry in the field of horticultural and fruit production. This edition's meeting, in which new developments in the sector are shown, broke attendance records with:

BIOVEGEN will organize the area within this framework «BIOTECH ATTRACTION: the plant innovation hub«, the space that enhances and brings together agrobiotechnological innovation. 

BIOTECH ATTRACTION 2024 is included in INNOVA&TECH, new umbrella of visibility and positioning of innovation as strategic vector of the competitiveness of the plant sector, which will provide:

In addition, BIOTECH ATTRACTION 2024 will have a positioning in header, and will benefit from visitor traffic diversion of the odd zone.

The area will be aimed at all those entities involved in the development of activities related to agrobiotechnological innovation and interested in finding clients, public and private financing, suppliers and technological collaborators.

This zone will in turn be made up of different areas located in the area innova&tech in it pavilion 1 from IFEMA-Madrid:

Discover the BIOTECH ATTRACTION 2023 zone in this video!


In 2023, the BIOTECH ATTRACTION zone was composed of 17 stands of entities related to the R&D and plant production ecosystem:

As in previous years, the Platform had a stand (Hall 5, stand 5C16) in which all entities and interested in learning about the Platform were attended to. As a special service for members, they were able to use the stand in the following ways:

Presentation forum and networking

In 2023, at the Biotech Forum, 23 presentations of companies and projects of interest to the agri-food sector. In addition, this space facilitated the meeting of key actors in the R&D&I ecosystem to hold b2b meetings.

This was Biotech Attraction 2023