BIOBRIDGES is looking for YOUR answers
Last January, BIOVEGEN joined the Advisory board of the European project BioBridges. The project BioBridges wants to respond to the challenge of improving the marketing of bio-based products (BBP) by fostering close cooperation and partnership between bio-based industries, brand owners and consumer representatives.
BioBridges also wants to involve other interested parties, such as communities and local authorities and other industrial actors, in these alliances between bioindustries, brand owners and consumer representatives, in order to establish avenues of collaboration that promote commercialization and entry into the bioproducts market. We also seek to facilitate interconnections in the sector and the creation of synergies.
In this context, the project has developed a survey directed at consumers. This survey aims to evaluate consumers' knowledge of bio-based products. With the results obtained, it is intended to design a set of recommendations, which will be sent to all interested parties, on how to improve and increase consumer knowledge.
You can take the survey at the following link