The NATURSMOKE Operational Group is present at FRUIT ATTRACTION 2024

He NATURSMOKE Operational Group participated in the last edition of the International Fair of the Fruit and Vegetable Sector “FRUIT ATTRACTION”, which is held annually at IFEMA Madrid, and is a benchmark event at an international level that brings together a large part of the production, marketing and auxiliary industry sectors in the field of horticultural and fruit production.

The latest edition of FRUIT ATTRACTION, which took place on 8, 9 and 10 October 2024, brought together more than 117,000 professional participants from 145 countries who met on an exhibition area of over 70,000 m2 and which featured more than 2,200 exhibiting companies.

In this context, the NATURSMOKE Operating Group participated in a specific area of the fair known as BIOTECH ATTRACTION: the plant innovation hub. This is a space aimed at bringing together and promoting biotechnological innovation and business development opportunities based on innovation. This area, which was a novelty in this edition within the Innova&Tech area in Hall 1 of IFEMA-Madrid, featured the participation of: 20 stands from entities related to the R&D and plant production ecosystem, 23 presentations from companies and projects of interest to the agri-food sector and a meeting area.

More specifically, in this new area dedicated to innovation, GO NATURSMOKE, through DOMCA, participated on October 10, 2024 with the presentation “Innovative Conservation Methods with Zero Waste Products” in the Biotech Forum managed by BIOVEGEN. During this presentation, the members of the Task Force explained the objectives of this innovative project and the latest progress made so far.

In addition, during the three days of the fair, GO NATURSMOKE was represented at the BIOVEGEN stand, where information regarding the Operational Group was made available to all visitors to the fair.

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