{"id":24010,"date":"2025-10-13T11:03:42","date_gmt":"2025-10-13T09:03:42","guid":{"rendered":"https:\/\/biovegen.org\/?post_type=evento&p=24010"},"modified":"2025-10-23T17:54:53","modified_gmt":"2025-10-23T15:54:53","slug":"jornada-biovegen-pons-el-valor-de-la-ip-en-agro","status":"publish","type":"evento","link":"https:\/\/biovegen.org\/en\/eventos\/jornada-biovegen-pons-el-valor-de-la-ip-en-agro\/","title":{"rendered":"BIOVEGEN-PONS Conference "The Strategic Value of IP in Technological Transactions in the Agri-Food Sector""},"content":{"rendered":"

BIOVEGEN-PONS Conference \u00ab<\/strong>The Strategic Value of IP in Technology Transactions in the Agri-Food Sector<\/h2>\n\n\n\n

October 30, 2025. Pons Foundation Headquarters, Madrid<\/h2>\n\n\n\n
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Inscription <\/a><\/div>\n\n\n\n
Location<\/a><\/div>\n<\/div>\n\n\n\n
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The Industrial and Intellectual Property (IP)<\/strong> It is a key tool for the management and valorization of intangible assets. The evolution of the agri-food sector towards knowledge- and technology-intensive production models has increased its strategic relevance. <\/strong><\/p>\n\n\n\n

A adequate protection<\/strong> through instruments such as patents, trademarks, plant varieties or trade secrets allows not only to ensure a competitive position in the market<\/strong>, but also facilitate technology transfer, attract R&D investment and participate in business collaboration processes.<\/p>\n\n\n\n

Therefore, on this day we will reflect on How to promote an IP culture<\/strong> that contributes to promote innovation and strengthen the competitiveness of the sector.<\/strong><\/p>\n\n\n\n

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10:00 a.m. Welcome to PONS IP<\/strong><\/p>\n\n\n\n

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  • Nuria Marcos.<\/strong> General Director of PONS IP.<\/em><\/li>\n<\/ul>\n\n\n\n

    10:10 a.m. Plant Innovation Ecosystem: A snapshot of the agrobiotech sector.<\/strong><\/p>\n\n\n\n

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    • Gonzaga Ruiz de Gauna Guti\u00e9rrez.<\/strong> Manager at BIOVEGEN. Plant Biotechnology Technology Platform.<\/em><\/li>\n<\/ul>\n\n\n\n

      10:30 a.m. Roundtable discussion: "IP Management as a Key Business Tool in Agriculture"<\/strong><\/p>\n\n\n\n

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      • Xana Belastegui Macadam.<\/strong> General Partner at SWANLAAB Venture Factory. <\/em><\/li>\n\n\n\n
      • Pedro Alvarez.<\/strong> Co-founder & CEO of IVORO.<\/em><\/li>\n\n\n\n
      • Jos\u00e9 Mar\u00eda Font\u00e1n.<\/strong> Innovation Director at EUROSEMILLAS<\/em>.<\/li>\n\n\n\n
      • Unai Casta\u00f1on.<\/strong> YesLeisure and head of food & beverage at Arcano Partners<\/em>.<\/li>\n<\/ul>\n\n\n\n

        Moderated by: Rafael L\u00f3pez.<\/strong> Director of Technology Transfer and PONS IP Valencia.<\/em><\/p>\n\n\n\n

        11:45 a.m. Showcase of disruptive companies in agri-food.<\/strong><\/p>\n\n\n\n

        Presented and facilitated by Cesar Marcos.<\/strong> Journalist and ALAS Coordinator.<\/em><\/p>\n\n\n\n

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        • TRICOPHARMING.<\/strong> Luis Mat\u00edas. CEO and Founder.<\/em><\/li>\n\n\n\n
        • EKONOKE.<\/strong> Yolanda Cort\u00e9s. Partner and CFO.<\/em><\/li>\n\n\n\n
        • ID FOREST.<\/strong> Jaime Olaizola. Founding Partner and CEO.<\/em><\/li>\n\n\n\n
        • PHOENIX.<\/strong> Carlos Rodr\u00edguez-Villa. CEO & Founding Partner. <\/em><\/li>\n\n\n\n
        • BISARI.<\/strong> Eva S\u00e1nchez Rodr\u00edguez. Managing Director.<\/em><\/li>\n\n\n\n
        • BIOCEANICS.<\/strong> Francisco Javier Se\u00f1or\u00e1ns. Professor of Food Technology, Faculty of Sciences, Autonomous University of Madrid. <\/em><\/li>\n<\/ul>\n\n\n\n

          12:55 p.m. Closing of the session.<\/strong><\/p>\n\n\n\n

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          • Gonzaga Ruiz de Gauna Guti\u00e9rrez.<\/strong> Manager at BIOVEGEN. Plant Biotechnology Technology Platform.<\/em><\/li>\n\n\n\n
          • Rafael Lopez.<\/strong> Director of Technology Transfer and PONS IP Valencia<\/em>to.<\/li>\n<\/ul>\n\n\n\n

            1:15 p.m. Aperitif networking<\/em>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

            Jornada BIOVEGEN-PONS \u00abEl valor Estrat\u00e9gico de la IP en las transacciones tecnol\u00f3gicas del sector agroalimentario\u00bb 30 de octubre de 2025. Sede de la Fundaci\u00f3n Pons, Madrid La Propiedad Industrial e Intelectual (IP) es una herramienta clave para la gesti\u00f3n y valorizaci\u00f3n de los activos intangibles. La evoluci\u00f3n del sector agroalimentario hacia modelos de producci\u00f3n intensivos en conocimiento y […]<\/p>\n","protected":false},"featured_media":24011,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[20,532],"tags":[],"class_list":["post-24010","evento","type-evento","status-publish","has-post-thumbnail","hentry","category-eventos","category-jornadas-biovegen-pons-eventos"],"acf":[],"_links":{"self":[{"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/evento\/24010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/evento"}],"about":[{"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/types\/evento"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/media\/24011"}],"wp:attachment":[{"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/media?parent=24010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/categories?post=24010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biovegen.org\/en\/wp-json\/wp\/v2\/tags?post=24010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}